The Costa del Sol real estate market continues to show strong resilience in 2026, but timing has become more important than ever. Buying property on the Costa del Sol before summer allows buyers to access better conditions, a wider choice of properties and a more favourable negotiation environment.
As professionals who live and work on the Costa del Sol, we see the same pattern every year: buyers who act between late winter and early spring achieve better results and face less pressure.
Why buying before summer makes a real difference
Property demand on the Costa del Sol increases significantly from April onwards. As demand rises, negotiation power decreases and decisions become rushed. Buying before the high season allows buyers to make strategic, well-informed decisions rather than reactive ones.
Greater negotiation opportunities in the current market
Between February and March, many sellers who did not complete a sale during autumn are more open to price adjustments and improved conditions. At this time, it is common to negotiate on price, include furniture, agree on upgrades or secure more flexible payment terms.
As summer approaches, these opportunities diminish, especially in prime locations where demand intensifies.
More available properties and less direct competition
Before summer, buyers benefit from a larger and more realistic property supply, making it easier to compare locations, build quality and long-term value. There is less direct competition, allowing buyers to proceed calmly and strategically.
During peak season, competition increases, choices narrow and multiple-offer situations become more frequent.
New developments and early-season incentives
This period is particularly attractive for new build property purchases on the Costa del Sol. Many developers introduce incentives before Easter to secure early sales, resulting in price advantages, included upgrades or favourable reservation conditions.
It is also the time when off-market opportunities and limited units become available, often never reaching public property portals.
Buying before summer as an investment strategy
From an investment perspective, buying before summer allows investors to position themselves ahead of the market. Properties purchased now can be fully prepared for the high-demand rental season.
The Costa del Sol continues to benefit from strong international demand and limited supply in prime areas, supporting long-term capital growth and rental performance.
The value of local market insight
Successful property purchases are not based solely on asking prices. Understanding real transaction values, high-demand areas and optimal buying moments is essential. This insight cannot be found online—it comes from living and working in the local market.
At Costa Sunsets, we guide our clients with a strategic, data-driven and local approach, ensuring decisions are based on real market conditions.
Is this the right time to buy property on the Costa del Sol?
If you are considering buying property on the Costa del Sol, acting before summer 2026 can make a meaningful difference in terms of price, choice and peace of mind.
Buying well is not just about choosing the right property, but about choosing the right moment.